You can’t drive a car in first gear and reverse at the same time. Likewise, you shouldn’t try to use different types of thinking simultaneously. You’ll strip your mental gears.
Creating means generating new ideas, visualizing, looking ahead, considering the possibilities. Evaluating means analyzing and judging, picking apart ideas and sorting them into piles of good and bad, useful and useless.
Most people evaluate too soon and too often, and therefore create less. (emphasis mine) In order to create more and better ideas, you must separate creation from evaluation, coming up with lots of ideas first, then judging their worth later.
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