Art is Diffusion

I love that word, "Diffusion."

Diffusion means "to spread."

We live in a world of increasing connectivity. Ideas are everywhere and they are easier than ever to spread.

Distance means nothing.

To be an artist now is to have a global audience. I live in Georgia, but I've worked for people in Germany and Denmark. I didn't have to jump on a plane or even make a phone call.

Seth Godin tells us that an idea that spreads wins.

We artists are in the diffusion business. Our art speaks. Our art is our idea and our job is to spread it.

If your art spreads, you win.